Are you working hard on your blog or small business only to fall short on Pinterest? As a creative, Pinterest could and should be your highest referring social media site. I bet your content is unique, stunning, and authentic. Why aren’t you getting traffic from Pinterest? This is a question we’ve all asked ourselves a time or two.
Why aren’t people clicking to your website from Pinterest?
It is possible to be successful on Pinterest and this post is going to help you to achieve your Pinterest goals by telling you what you’re probably doing wrong on Pinterest. If any of these things pertains to you, don’t be embarrassed. Every day is an opportunity to learn something new. Let's work together to get you traffic from Pinterest!
- You aren’t active enough on Pinterest.
Are you engaging on Pinterest daily? Pinterest loves to see users authentically engaging with their fans and other interesting users. By commenting, repinning, and clicking through pins on a regular basis, you’re showing Pinterest that there’s value in your account.
- Your pins aren’t the right size.
According to the Tailwind Blog, an authorized Pinterest partner, Pinterest still loves the 2:3 size ratio. 800×1200, 600×900 are two great places to begin! Pinterest no longer supports long pins like we used to see. While they allow these pin sizes, it’s not recommended. Horizontal and square images are highly discouraged.
- You aren’t writing good descriptions/captions.
Every Pinterest pin should have a good description/caption that keeps SEO in mind. Your description should further describe the pin using keywords that users would most likely search for. If you’re not sure which keywords to use, I recommend searching Pinterest to see what others are using for similar content. You can also throw a few hashtags in there because Pinterest now offers clickable hashtags in descriptions.
- Your graphics & images aren’t standing out.
I’m just going to be blunt: if your graphics suck – people will not click through to your site from Pinterest. Your pins are standing among millions of others – make it stand out! Don’t use colors that clash, keep it simple, align all text and images, edit your photos! All images should be bright and clear. If you aren’t editing your photos – you’re doing something wrong. Even professional photographers edit their photos. Pinterest is a visual platform so be sure to make your content as visually stunning as you can.
Not everyone has an eye for graphic design, so if you’re having trouble designing beautiful graphics or you just don’t have the time – let me help you with my new Pinterest graphic design services. I will customize basic pins for new, upcoming, or previous posts using a color palette that matches your blog or a color scheme of your choice. I can use fonts of your choice or pick ones that I think are a great match for your blog or small business. Please see all my packages by scrolling to the bottom of this post.
- Your titles aren’t compelling enough.
How compelling are the titles on your Pinterest graphic? Really think about that! Here’s a pro tip for you: the wording on your Pinterest graphic doesn’t have to be an exact match to your blog post title. Wait, what? Yep! You can switch it up a little bit. For example, your blog post might be, “30 Positive Affirmations for Women” and your pin could be, “30 Affirmations for Women Who Are Looking For True Happiness”. I’m reaching with that one but you can totally play around with your graphic titles!
- You’re giving away too much.
If you give everything in your post away on your Pinterest graphic, why would people click through to your post? There’s no reason to, right? If my 30 Affirmations for Women post had a pin with every affirmation listed on it, it’s highly unlikely that anyone would click through to read my blog post – unless I give them a reason to. If you do want to create a graphic like that – offer them something else. A free printable, an incentive of some sort.
- You aren’t pinning to the right boards.
Rumor has it that your first Pinterest share from a new piece of content should be to the most relevant board. For example, my Disney World 2019 Bucket List post would be pinned to my “Walt Disney World” board before any other board. Even before my blog board (which you should definitely have).
Your boards should have have keyword rich descriptions to help Pinterest understand exactly what kind of content is being pinned to that board. As much as I love creativity, simple board names work the best, from my experience. Hashtags are not useful in board descriptions or board names because they are not clickable.
- You’re only pinning your own content.
If Pinterest sees that you’re only pinning content from your website, you will rank lower in their search engine. Haven’t you been in a Facebook Group that says “no self promotion”? Think of Pinterest in that way. While self-promotion is highly encouraged, you should be pinning more than your content! In fact, the majority of the things you pin shouldn’t be yours.
I understand how time-consuming Pinterest can be for bloggers and small business owners. The truth is that we just don’t have the time to do everything. Since Pinterest can be a major traffic source, I recommend hiring a Pinterest manager that can schedule & manage your Pinterest and Tailwind accounts. I offer this service for a low monthly fee, checkout the packages.
- You aren’t producing enough new content.
I know you’ve asked yourself, “How can I be successful on Pinterest?” The number one way, according to the Tailwind Blog, is to continue posting awesome content. Pinterest wants to see you bringing new and fresh content to their platform on a regular basis. I recommend producing new content on your blog at least once a week. The more, the better!
Another strategy is to revive old content and create new pins for that old content! You can republish old posts after updating them. There’s nothing at all wrong with that!
- You aren’t using the mobile app.
I’m spilling it – Pinterest wants you to use their app! Why does Pinterest want you to use their app? It’s mobile which means it goes everywhere with you. Logically, something that’s with you will be used more. I recommend spending at least 20 minutes a day scrolling through your Pinterest app. Pin your posts from the app, pin other posts from the app, repin, comment, CT posts!
I hope you found this post useful. If you want Pinterest success, try these tips and techniques. If you’re feeling overwhelmed, I’d love to manage your Pinterest and Tailwind for you!
Now Offering Custom Pinterest Graphics – See Packages Below!
Are you having trouble creating Pinterest graphics? I've got you! After years of self-training and experimenting, I've perfected my Pinterest graphics. Using Photoshop, I'll customize pins just for your blog. I can even incorporate your blog colors, fonts of your choice, and your watermark. I'll be using sizes based on the optimal Pinterest recommendations.
Typical turn-around time is one week for 10 custom pins. I'm willing to work with any deadlines that you have!
10 Pin Package – $75
I'll customize 10 pins for you with the color palette of your choice or with a color scheme that I choose to match your blog. The template I'll be using will be similar to the example pins you see above. I can customize pins for new, upcoming, or old posts that you'd like to revive.
30 Pin Package – $200
I'll customize 30 pins for you with the color palette of your choice or with a color scheme that I choose to match your blog. The template I'll be using will be similar to the example pins you see above. I can customize pins for new, upcoming, or old posts that you'd like to revive.
3 Month Pin Package – $500 (includes 90 pins)
I'll customize 90 pins for you with the color palette of your choice or with a color scheme that I choose to match your blog. The template I'll be using will be similar to the example pins you see above. I can customize pins for new, upcoming, or old posts that you'd like to revive.
Canva Template Setup – $25 (includes 2 templates)
Want to create pins for yourself? I'll log into your Canva account & build 2 custom templates just for you! All you'll need to do is edit them and add photos.
Don’t want to buy a package? I can design individual pins for you at $10 per pin!
Have a question? Send me an email: [email protected]
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